New Balance
Role: Art Director, Designer
During my final course at the University of Oregon, I collaborated with a team on a campaign briefed by a New Balance representative. Our goal was to elevate the perception of New Balance apparel. We discovered Tokyo Design Studio, a niche subset of the global New Balance brand known for its stylish designs and Asian influence. Using this as the foundation of our campaign, we crafted a strategy targeting Asian American audiences on the West Coast.
Posters
Pop-Up Shop
Website Collection Launch
Night Market Pop-Up
Account Manager: Kiana Burns Strategy: Kiana Burns Copywriter: Will Lober Art Directors/Designers: Lindsay Rogers, Kylie Sagon Creative Director: Tom McDonnell